Idea Toscana è is the first natural cosmetic line with PGS Organic Extra virgin olive oil.
Tuscany Idea is the producer of “Prima Spremitura”, the original line of natural olive oil beauty products, selected by “Vivere la Toscana”.
Born in 2008, Prima Spremitura is the first line of olive oil beauty products
with the legal framework “PGS” (Protected Geographical Status) and made up of sole “PGS” Organic Extra virgin olive oil of Tuscany. The entrepreneurs Antonio Pieri and Ludovico Martelli had the idea to use olive oil for hygiene and body care; differently from the other natural cosmetics, the creams and soaps of the line Prima Spremitura online, are not processed and vegetal oils free; they only use pure extra virgin oil, produced and bottled in Tuscany, by respecting the Rules of the production imposed by the Consortium for the protection of the extra virgin oil of Tuscany “PGS”. The olive oil is chemical or physic processing free and keeps its healthy properties intact. It was already known by the ancient peoples for its ability to decrease cells and skin ageing, and by contrasting the damaging effects of the free radicals, thanks to the vitamin E and the polyphenol.
The olive oil beauty products of the line Prima Spremitura, moisturize and leave the skin soft and scented, without oiling it. In fact, the extra virgin olive oil is wisely dosed and balanced , according to the kind and the function of the different cosmetic elements. Tuscany Idea adds the best natural cosmetics only in the end of the process, once they are “cold” and, therefore, not to alter the excellent quality of the “PGS” Organic Extra virgin olive oil of Tuscany. Prima Spremitura is the best natural cosmetics line with excellent healthy properties. By the purchase online, you can have them at home, in order to taste the natural Treasures of our land.